Gio'Mamma's House — A holding company for twelve small obsessions.

A note from the office

Built by one woman. Run like twelve strangers.

Gio'Mamma's House is a holding company that owns twelve independent businesses. A fried-chicken counter. A jam shop. A golf-cart canopy. A creatine iced tea, because you can get refreshed while building your chest.

None of these brands carry the house name. None of them know each other exists, more or less. Each one has its own kitchen, its own copy, its own typographic posture, its own customers. But all unabashedly Gia's.

She runs all twelve. People tag in — someone to bottle a batch, someone roped in to work a booth — but the glory is hers.

This page is the door to all of them. The interesting parts are behind it.

→ The House Rules

Six rules. None of them about EBITDA.

We are not a portfolio. We are a holding company that holds twelve specific things and almost nothing else. The rules are short on purpose. The rules are why every brand on this page looks like its own thing.

Twelve maximum.
If we want a thirteenth, we sell one. The constraint is the product.
The brand keeps its own face.
No house wordmark on a sub-brand, no “a Gio'Mamma's House company” in the lockup. The seal lives here, on this page, alone.
One person owns the voice.
Each brand has one writer. We argue with them; we do not edit them.
Make a small thing very well.
One menu, one bottle, one canopy, one app. We will not add features to placate a spreadsheet.
Taste it before you trust it.
Nothing leaves this house that Gia hasn't put in her own mouth or her own hands. No proxies, no exceptions.
If it isn't fun on a Tuesday, kill it.
Several have been. We don't list them. The good ones are above.

→ The Office

One back office. Three rooms. A printer that mostly works.

Everything operationally boring lives in one small office in Chicago, above a tile store, two flights up. Mail goes there. Invoices go there. Gia has the only key; everyone else knocks.

Press, partnership, and “could you put my product on the shelf at x” emails should go to house@giommas.house. We answer slowly & honestly.

The OfficeChicago, IL 60607
(full address on request)

The Mailhouse@giommas.house
(answered Tues & Thurs)

The Presspress@giommas.house
One-pagers per brand on file

The Hirejobs@giommas.house
Tender Trap · Hot Huttë · Createa

Gio'Mamma's House.

Built by one woman. Run like twelve strangers.

The twelve.

I · Food

The Tender Trap.

Bad Mama Gia'mmas.

The Dirty Dish.

Kill the Table.

II · Beverage

Boozy Moo.

Granita Go-Go.

Yet Amaro.

Createa.

III · Fitness & Health

Gia's Gym Lube.

Hot Huttë.

Cart Cabana.

Sick Balls.

Six rules. None of them about EBITDA.

One back office. Three rooms. A printer that mostly works.